How Clear Is Your
Buyer Profile?
18 binary questions. 5 dimensions. No middle ground.
Most startups define their ICP once and move on. This diagnostic tests whether your buyer definition is specific enough to sell, validated enough to trust, and connected enough to your value proposition and pricing to actually convert.
Start the DiagnosticTakes 3-4 minutes. Only what is concretely true today counts as Yes.
What This Tool Tests
ICP Specificity
Can you describe your buyer precisely enough to find them?
Buyer Validation
Have real buyers confirmed your assumptions?
Decision-Making Unit
Do you know who decides, who pays, and who blocks?
Channel & Entry
Do you know how to reach them and in what order?
Triangle Coherence
Does your ICP connect to your value proposition and pricing?